MAY 14, 2020
BY KIM PARKER AND RUTH IGIELNIK
One-in-ten eligible voters in the 2020 electorate will be part of a new generation of Americans – Generation Z. Born after 1996, most members of this generation are not yet old enough to vote, but as the oldest among them turn 23 this year, roughly 24 million will have the opportunity to cast a ballot in November. And their political clout will continue to grow steadily in the coming years, as more and more of them reach voting age.
Unlike the Millennials – who came of age during the Great Recession – this new generation was in line to inherit a strong economy with record-low unemployment. That has all changed now, as COVID-19 has reshaped the country’s social, political and economic landscape. Instead of looking ahead to a world of opportunities, Gen Z now peers into an uncertain future.
There are already signs that the oldest Gen Zers have been particularly hard hit in the early weeks and months of the coronavirus crisis. In a March 2020 Pew Research Center survey, half of the oldest Gen Zers (ages 18 to 23) reported that they or someone in their household had lost a job or taken a cut in pay because of the outbreak. This was significantly higher than the shares of Millennials (40%), Gen Xers (36%) and Baby Boomers (25%) who said the same. In addition, an analysis of jobs data showed that young workers were particularly vulnerable to job loss before the coronavirus outbreak, as they were overrepresented in high-risk service sector industries.
Aside from the unique set of circumstances in which Gen Z is approaching adulthood, what do we know about this new generation? We know it’s different from previous generations in some important ways, but similar in many ways to the Millennial generation that came before it. Members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet. They are also digital natives who have little or no memory of the world as it existed before smartphones.
Still, when it comes to their views on key social and policy issues, they look very much like Millennials. Pew Research Center surveys conducted in the fall of 2018 (more than a year before the coronavirus outbreak) among Americans ages 13 and older found that, similar to Millennials, Gen Zers are progressive and pro-government, most see the country’s growing racial and ethnic diversity as a good thing, and they’re less likely than older generations to see the United States as superior to other nations.1
A look at how Gen Z voters view the Trump presidency provides further insight into their political beliefs. A Pew Research Center survey conducted in January of this year found that about a quarter of registered voters ages 18 to 23 (22%) approved of how Donald Trump is handling his job as president, while about three-quarters disapproved (77%). Millennial voters were only slightly more likely to approve of Trump (32%) while 42% of Gen X voters, 48% of Baby Boomers and 57% of those in the Silent Generation approved of the job he’s doing as president.
Gen Z is more racially and ethnically diverse than previous generations
Generation Z represents the leading edge of the country’s changing racial and ethnic makeup. A bare majority (52%) are non-Hispanic white – significantly smaller than the share of Millennials who were non-Hispanic white in 2002 (61%). One-in-four Gen Zers are Hispanic, 14% are black, 6% are Asian and 5% are some other race or two or more races.
Gen Zers are slightly less likely than Millennials to be immigrants: 6% were born outside of the U.S., compared with 7% of Millennials at the same age. But they are more likely to be the children of immigrants: 22% of Gen Zers have at least one immigrant parent (compared with 14% of Millennials). Even as immigration flows into the U.S. have diminished in recent years, new immigrants will join the ranks of Gen Z in the years to come. As a result, this generation is projected to become majority nonwhite by 2026, according to Census Bureau projections.
In some regions of the U.S., Gen Z has already crossed this threshold. In the West, only 40% of Gen Zers are non-Hispanic white. Just as many are Hispanic, while 4% are black, 10% are Asian and 6% are some other race. In the South, 46% of Gen Zers are non-Hispanic white. Minority representation is lowest in the Midwest, where more than two-thirds of Gen Zers (68%) are non-Hispanic white.
Gen Z on track to be the best-educated generation yet
A look at older members of Generation Z suggests they are on a somewhat different educational trajectory than the generations that came before them. They are less likely to drop out of high school and more likely to be enrolled in college. Among 18- to 21-year-olds no longer in high school in 2018, 57% were enrolled in a two-year or four-year college. This compares with 52% among Millennials in 2003 and 43% among members of Gen X in 1987.
These changing educational patterns are tied to changes in immigration especially among Hispanics. Gen Z Hispanics are less likely than Millennial Hispanics to be immigrants, and previous research has shown that second-generation Hispanic youth are less likely to drop out of high school and more likely to attend college than foreign-born Hispanic youth.
Gen Zers are also more likely to have a college-educated parent than are previous generations of young people. In 2019, 44% of Gen Zers ages 7 to 17 were living with a parent who had a bachelor’s degree or more education, compared with 33% of Millennials when they were the same age. Both of these trends reflect the overall trend toward more Americans pursuing higher education.
Perhaps because they are more likely to be engaged in educational endeavors, Gen Zers are less likely to be working than previous generations when they were teens and young adults. Only 18% of Gen Z teens (ages 15 to 17) were employed in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age.
Gen Zers and Millennials have similar viewpoints on many major issues of the day
The views of Gen Z mirror those of Millennials in many ways. Still, survey data collected in 2018 (well before the coronavirus outbreak) shows that there are places where this younger generation stands out as having a somewhat different outlook.
For example, members of Gen Z are more likely than older generations to look to government to solve problems, rather than businesses and individuals. Fully seven-in-ten Gen Zers say the government should do more to solve problems, while 29% say government is doing too many things better left to businesses and individuals. A somewhat smaller share of Millennials (64%) say government should do more to solve problems, and this view is even less prevalent among older generations (53% of Gen Xers, 49% of Boomers and 39% of Silents).
For the most part, however, Gen Zers and Millennials share similar views on issues facing the country. These younger generations are more likely than their older counterparts to say the earth is getting warmer due to human activity: 54% of Gen Z and 56% of Millennials say this, compared with smaller shares of Gen Xers, Boomers and Silents (48%, 45% and 38%, respectively).
When it comes to race relations, Gen Zers and Millennials are about equally likely to say that blacks are treated less fairly than whites in this country. Roughly two-thirds of Gen Zers and Millennials say this, compared with about half of Gen Xers and Boomers and smaller shares among the Silent Generation.
Younger generations also share a different view of the U.S. relative to other countries in the world. Gen Zers (14%) and Millennials (13%) are less likely than Gen Xers (20%), Boomers (30%) or Silents (45%) to say the U.S. is better than all other countries. Still, pluralities of every generation except the Silent Generation say the U.S. is one of the best countries in the world along with some others.
Within the GOP, Gen Zers have sharp differences with their elders
Among Republicans and those who lean to the Republican Party, there are striking differences between Generation Z and older generations on social and political issues. In their views on race, Gen Z Republicans are more likely than older generations of Republicans to say blacks are treated less fairly than whites in the U.S. today. Fully 43% of Republican Gen Zers say this, compared with 30% of Millennial Republicans and roughly two-in-ten Gen X, Boomer and Silent Generation Republicans. Views are much more consistent across generations among Democrats and Democratic leaners.
Similarly, the youngest Republicans stand out in their views on the role of government and the causes of climate change. Gen Z Republicans are much more likely than older generations of Republicans to desire an increased government role in solving problems. About half (52%) of Republican Gen Zers say government should do more, compared with 38% of Millennials, 29% of Gen Xers and even smaller shares among older generations. And the youngest Republicans are less likely than their older counterparts to attribute the earth’s warming temperatures to natural patterns, as opposed to human activity (18% of Gen Z Republicans say this, compared with three-in-ten or more among older generations of Republicans).
Overall, members of Gen Z look similar to Millennials in their political preferences, particularly when it comes to the upcoming 2020 election. Among registered voters, a January Pew Research Center survey found that 61% of Gen Z voters (ages 18 to 23) said they were definitely or probably going to vote for the Democratic candidate for president in the 2020 election, while about a quarter (22%) said they were planning to vote for Trump. Millennial voters, similarly, were much more likely to say they plan to support a Democrat in November than Trump (58% vs. 25%). Larger shares of Gen X voters (37%), Boomers (44%) and Silents (53%) said they plan to support President Trump.
Younger generations see family, societal change as a good thing
Across a number of measures, Gen Zers and Millennials stand out from older generations in their views of family and societal change. Roughly half of Gen Zers (48%) and Millennials (47%) say gay and lesbian couples being allowed to marry is a good thing for our society. By comparison, only one-third of Gen Xers and about one-quarter of Boomers (27%) say this is a good thing. Pluralities of Boomers and Gen Xers say it doesn’t make a difference. Members of the Silent Generation are the most likely to view this as a bad thing for society.
There is a similar pattern in views of people of different races marrying each other, with larger shares of Millennials and Gen Zers saying this is a good thing for our society, compared with older generations. Very few across generations say this is a bad thing for society.
Gen Zers and Millennials are less likely than older generations to say that single women raising children on their own is a bad thing for society. Still, relatively few in both generations say this is a good thing for society, while about half say it doesn’t make much difference (roughly similar to the shares among older generations).
When it comes to their own home life, the experiences of Gen Z reflect, in part, broad trends that have reshaped the American family in recent decades. According to a Pew Research Center analysis of Census Bureau data, about three-in-ten (29%) live in a household with an unmarried parent while 66% live with two married parents. A roughly comparable share of Millennials (69%) lived with two married parents at a similar age, but the shares among Gen Xers and Boomers were significantly larger (72% and 86%). Of those Gen Zers who are living with two married parents, in most cases both of those parents are in the labor force (64%). This compares with a slightly higher share of Millennials who were living with two parents at a comparable age (66% had two parents in the labor force) and a slightly lower share of Gen Xers (61%).
Generations differ in their familiarity and comfort with using gender-neutral pronouns
Ideas about gender identity are rapidly changing in the U.S., and Gen Z is at the front end of those changes. Gen Zers are much more likely than those in older generations to say they personally know someone who prefers to go by gender-neutral pronouns, with 35% saying so, compared with 25% of Millennials, 16% of Gen Xers, 12% of Boomers and just 7% of Silents. This generational pattern is evident among both Democrats and Republicans.
There are also stark generational differences in views of how gender options are presented on official documents. Gen Z is by far the most likely to say that when a form or online profile asks about a person’s gender it should include options other than “man” and “woman.” About six-in-ten Gen Zers (59%) say forms or online profiles should include additional gender options, compared with half of Millennials, about four-in-ten Gen Xers and Boomers (40% and 37%, respectively) and roughly a third of those in the Silent Generation (32%).
These views vary widely along partisan lines, and there are generational differences within each party coalition. But those differences are sharpest among Republicans: About four-in-ten Republican Gen Zers (41%) think forms should include additional gender options, compared with 27% of Republican Millennials, 17% of Gen Xers and Boomers and 16% of Silents. Among Democrats, half or more in all generations say this.
Gen Zers are similar to Millennials in their comfort with using gender-neutral pronouns. Both groups express somewhat higher levels of comfort than other generations, though generational differences on this question are fairly modest. Majorities of Gen Zers and Millennials say they would feel “very” or “somewhat” comfortable using a gender-neutral pronoun to refer to someone if asked to do so. By comparison, Gen Xers and Boomers are about evenly divided: About as many say they would feel at least somewhat comfortable (49% and 50%, respectively) as say they would be uncomfortable.
Members of Gen Z are also similar to Millennials in their views on society’s acceptance of those who do not identify as a man or a woman. Roughly half of Gen Zers (50%) and Millennials (47%) think that society is not accepting enough of these individuals. Smaller shares of Gen Xers (39%), Boomers (36%) and those in the Silent Generation (32%) say the same.
Here again there are large partisan gaps, and Gen Z Republicans stand apart from other generations of Republicans in their views. About three-in-ten Republican Gen Zers (28%) say that society is not accepting enough of people who don’t identify as a man or woman, compared with two-in-ten Millennials, 15% of Gen Xers, 13% of Boomers and 11% of Silents. Democrats’ views are nearly uniform across generations in saying that society is not accepting enough of people who don’t identify as a man or a woman.
Teens and technology
Looking at the relationship American teens have with technology provides a window into the experiences of a significant segment of Generation Z. According to a 2018 Pew Research Center survey, 95% of 13- to 17-year-olds have access to a smartphone, and a similar share (97%) use at least one of seven major online platforms.
YouTube, Instagram and Snapchat are among teens’ favorite online destinations. Some 85% say they use YouTube, 72% use Instagram and 69% use Snapchat. Facebook is less popular with teens – 51% say they use this social media site. Some 45% of teens say they are online “almost constantly,” and an additional 44% say they’re online several times a day.
Some researchers have suggested that the growing amount of time teens are spending on their mobile devices, and specifically on social media, is contributing to the growth in anxiety and depression among this group. Teens have mixed views on whether social media has had a positive or negative effect on their generation. About three-in-ten (31%) say the effect on people their own age has been mostly positive, 24% say it’s been mostly negative, and 45% say it’s been neither positive nor negative.
Many teens who say social media has had a positive effect say a major reason they feel this way is because it helps them stay connected with friends and family (40% of teens who say social media has a mostly positive effect say this). For those who see the effect of social media as negative, the most common reason cited is that it leads to bullying and rumor spreading (27% of teens who say social media has a mostly negative effect say this).
- These findings are based on a survey of 920 U.S. teens ages 13 to 17 conducted online Sept. 17-Nov. 25, 2018, combined with a nationally representative survey of 10,682 adults ages 18 and older conducted online Sept. 24-Oct. 7, 2018, using Pew Research Center’s American Trends Panel. Findings based on Generation Z combine data from the teens survey with data from the 18- to 21-year-old respondents in the adult survey. ↩
One-in-four Gen Zers are Hispanic, 14% are black, 6% are Asian and 5% are some other race or two or more races.